Normally, when we are talking about technical stuff about something, people will start to feel a bit afraid and feel that something complicated and hard is coming to them.
That is normal as typical technical stuff really are something that not everyone is capable of doing.
In terms of technical search engine optimization (technical SEO), this is not necessarily true as it involves only a few simple things that almost everybody can do. For this case, it refers to any technical word that is done aside from the content.
Generally, technical SEO covers everything that is focused on how to make search engines spiders to crawl your site and index your content effectively.
Since SEO is a fast changing thing as search engines are becoming more thorough, the same goes for its technical aspects. It also changes as the search engines becoming more sophisticated.
Therefore, one should always be aware and keep updated with the latest trends and changes towards SEO.
In this article, I am going to cover everything in the simplest ways so that you will not need to crack your head trying to understand everything.
I will provide you with the most effective ways on how to fix common problems in technical aspects.
To Get a Higher Ranking, You Need to Be Faster
What does it mean by that? It is actually on your website. To get a better ranking, your site speed is taken into account. Based on SEO perspective, a slow site can harm you in terms of site ranking.
It is not a Google’s compulsory for you to have a fast loading site but if your site loads too slow, people will start to leave your site.
Around 40% of people will close the site or click the “back” button to go to other sites in the search results if your site takes longer than 3 seconds to load.
This is known as “pogo-sticking” and it is a critical sign that shows your visitors are not satisfied with your site.
If this thing happens too often, your site’s ranking will start to show the sign of dropping below than what you are currently at.
Build the Best Architecture of Your Site to Stand Out More
You need to have a well-built and well-connected site so that it will help the search engines spiders to discover new pages or updated pages on your site. There are few main factors that will help your site get noticed:
- Create HTML and XML sitemaps
There are two types of sitemaps: HTML and XML. HTML is basically designed for human but search spiders are also using it to find pages on your site.
Typically, these are linked in the footer of your website. The XML sitemap is a text file with one URL per link. This is something that can only be seen by search engine spiders.
For this case, XML sitemap is essential as it will be the main starting point for the search engine spiders.
- Silo Content as Much as Possible
Another way for crawling the site is by following the internal links. This step involves breaking up the content into different categories.
The reason why this is done so because it will help the search engine spiders to visit the Homepage first and then slowly visiting all the most recent posts on the category page.
Make Everything Crystal Clear to the Search Engines
To keep any site up to date, you need to have redirects and need to be done the right way.
The reasons for you to have redirects are you are no longer covering a topic but you still wish to preserve some link juice. There are two types of most used redirects:
- 301: a permanent redirect
You are telling search engine that a page has been moved to a new URL
- 302: a temporary redirect
The search engines know that this redirect will be gone in a later time, therefore, it will not transfer the authority of the original page over. This will make you to greatly lose your visitors.
- 404 error: The file not found page
404 is another common code. It means your page could not be found. Just create one custom 404 page. It does not matter if it is too simple as long as you can redirect your visitor back to your site rather than closing it.
So that is the basic idea of technical SEO. It is not as hard as making an on-page SEO but it is still a crucial factor in determining the performance of your website.