How To Scale A Business?

Ask the questions: Why do you want to scale?

  • Bigger is not always better, a better is better.
  • The point of the scale, of course, is to make a scale, but not every business is meant to scale.
  • It all depends on the goal, sometimes some people goal is just to have a lifestyle goal on business.
  • If you just want to make enough money, then it just doesn’t good enough reason to scale.
  • Scaling for a sake of scaling the business is just a wrong focus, that’s a mistake.
  • There is needs to be margin & there’s a scale.
  • Most of the marketers they want to go on the cheap to acquire that customer.
  • Consider calculating the lifetime value of your customer.
  • Whatever how many different ways you get your customer, and no matter how you bring in the leads, your leads bottleneck would be closers. So where do you find enough closers?
  • In order to expand a business, we need closer to close our own program or products.
  • Most of the businessman have difficulty to manage salespeople and closer, they should prepare closer before even scale. So then when you are in the position to rammed up your marketing you’re good to go.
  • A businessman should look into two aspects, the one is FULFILLMENT and the other is LEAD FLOW.
  • You have to make sure your infrastructure is ready, which the fulfilment is done and that’s okay and you can scale out.
  • Find closers when you don’t need them.
  • You cannot find salesperson people on a salary base, but you should do it on commission base. The hungry people will chase the commission and hardworking to close the sales.
  • So to scale a business you need to have a lot of salespeople, a good high quality closer.
  • In order to get high ticket closer, you need to have talked with them, ask them about their philosophy, let’s say ‘are you kind of Wolf of Wall Street or are you an entrepreneur?’
  • You don’t want the salesperson to ruin your business reputation or brands.
  • If you got a funnel, you’ve got a quality product service and that’s high ticket and if you’ve got high-quality closers, that’s it! You are talking about scaling business!

Scaling Business needs this triangle:

Scalable Offer + Consistent Lead Flow + Closers That Can Close

How To Become A Highly Paid Salesperson?

Three powerful factors that will affect how much you earn as a sales professional. 1.Ticket Size
  • To become a highly paid sales professional you need to consider what you are selling. Selling premium products or service.
  • Getting paid base on commission for example 10% commission on $1000 will bring you $100 earning per sale. So what about $10000?
  • Selling high ticket will bring you a lot easier income, the higher the price the fewer closing you need to do and yet you can do more if you want.
2. Lead Flow
  • The consistency & quality of the leads is extremely critical to how much money you earn.
  • There is two kind of salesperson, first they are **PROSPECTOR **who are do outbound, they do cold calling and they doing prospecting, they are the appointment setters. They will not make a lot of money because that’s not where the money is.
  • The second one is **THE CLOSER** they are the ones who go in and they close the deal. They are who the one who make it happen, they are the rainmakers. They know because they make money when close a sell.
  • They are trained for the race and they are the last mover that the company needs to act as a closer in which come into help them finish and cross the finish line.
3.Closing Ratio
  • As a sales professional, as a closer, your most valuable asset is your time, and your time is limited.
  • If you selling the high ticket and selling something that’s at a premium price, you don’t need a lot of transaction.
  • The closing ratio is one of the important parts. Instead of doing outbound, you should be doing inbound. Find the brandable company, influencer who have high-quality leads, and have high price products or service so you can help them close their customers.